Skills
• Experience working on PC and Mac:
o Microsoft Office, Adobe Creative Suite,
Proficient knowledge of HTML,
JavaScript, CSS, and PHP.
o Slack
o Basecamp
o SmartSheet,
o Google Analytics
o Adobe Analytics
• Social Media Platforms:
o Facebook
o LinkedIn
o Twitter
o Pinterest
o Instagram
o YouTube
o Yelp
o Eventbrite
o Sysomos Heartbeat

o Shoutlet
o Hootsuite
o Bitly
• Email Marketing Programs:
o Constant Contact
o MailChimp
o Salesforce Marketing Cloud
• Website Development
o WordPress
o Extron
o GitHub
• Event Management Experience:
o The Palace of Auburn Hills
o Soaring Eagle Casino
o Michigan’s Rock the Rapids Concert
Series
o The Sturgis Road Show

EDUCATION/ORGANIZATIONS
• BS in Web Development and Web Design; Full Sail University (Online), expected 2021
• Certificate in Media Communications; Full Sail University (Online), 2018
• MA Advertising; Michigan State University, 2011
• BA Communications; Minor in Advertising, Oakland University, 2009
o First African American woman’s soccer scholarship athlete to graduate from Oakland University.

PROFESSIONAL EXPERIENCE
Email Programs Manager 8/16 – Present
MXM Marketing/Accenture Interactive
● Assisted in the management of Fridays Email Rewards Program
o Worked one on one with franchisees and marketing managers to develop email campaigns.
o Trained managers on the proper use of Exact Target following Fridays guidelines.
o Held at full day workshop teaching franchisees how to construct and send emails using Sales Force
Marketing Cloud.

● Used of Salesforce Marketing Clouds (ExactTarget) for email creation and campaign development.
● Experience communicating, presenting in front of and training clients.
● Improving client email open and click rates.
● 13 million Subscriber base
● Managed the schedule of assets from all stakeholders.
● Deployed SMS marketing campaigns

o Sent to 5000+ subscribers

Display Marketing Coordinator 10/15 – 7/16
Time Warner Cable
• Managed Display Ad Campaigns for Time Warner Business Class

o Working one on one with sales teams and advertising agencies to develop winning campaigns.
o On average 2-3 different display campaigns a week.
• Used of SalesForce to manage sales lead analytics.
• Administrator of email retargeting advertising campaigns.
• Creator of SmartSheet spreadsheet schematics to organize campaign components.
• Experience communicating with marketing team on BaseCamp.
• Increased the amount of web and phone leads by over 50%.
Social Media Manager 11/13 – 10/15
PeopleScout
• Spearheaded the community management of Avis Budget Groups accounts on various Social Media platforms.
o Monitoring online communities and channels; responding to online posts, questions and messages.
• Increased the number of Facebook followers by over 50% in a year.
• Creator for the creation of hundreds of Twitter and Facebook ads responsible for the hiring of Avis Budget Group
Employees.
• Experience sourcing and working with recruiters and targeting their ideal candidates.
• Used Google Analytics and Facebook Power Editor for multi-dimensional metric reports that include tracking, trending
and analysis related to website traffic, conversation and campaign effectiveness.
• Reached out to local businesses to share our job opportunities with their patrons.
• Skillfully problem solved online marketing platform issues.
• Creator of flyers, ad images and other graphic design elements using Adobe Creative Suite.
• Played a role in the recruitment of 200+ employees
Social Media Marketing Analyst / Email Marketing Manager 07/12 – 11/13
Kelly Services – Global Headquarters
• Community Manager for global accounts on various Social Media platforms.
o Over 200,000 followers on Facebook and Twitter.
o Interacted daily with Kelly employees regarding complaints and concerns posted on social channels.
o Monitoring online communities and channels; responding to online posts, questions and messages.
• Created monthly social media posting calendars.
• Responsible for the creation and distribution of three email newsletters sent to 200,000 readers worldwide.
• Proficient with problem solving with the Exact Target platform. Including issues throughout the United States, Mexico,
China, Italy, Puerto Rico, etc.
• Developed and/or update documentation for temporary employee website.
• Experience with Adobe Analytics, Bitly, Shoutlet, Hootsuite, and Sysmos.
• Created and analyzed multi-dimensional metric reports that include tracking, trending and analysis related to website
traffic, conversation and campaign effectiveness.
• Maintained and created content for their temporary employee and international websites.
• Assisted with SEO/SEM efforts of their temporary employee and international websites.
o Keyword research, creating title tags, adding descriptive meta data and linking content to other pages within
the site.

Director of Social Media and Email Marketing 12/11 – 04/12
Tri-Star Marketing Solutions
• Responsible for acquiring clients and building Social Media campaigns.
• Created and managed email newsletters for clients using Constant Contact.
• Created and managed social media accounts for real estate clients.
• Improved Coulter Realty’s engagement rate by over 20% in 20 months.